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Contextualise candidate data.


We put applicants’ achievements in context so that you don't miss out on top talent.


The Rare Contextual Recruitment System uses big data to help organisations identify candidates with the greatest potential.

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10 Years'

in diversity & consulting
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with world class employers and universities
puzzle pieces

seamless ats

& bespoke solution available

“Graduate recruitment rocket science.”

Justine Thompson
Diversity & CR Manager, Eversheds Sutherland

61% more disadvantaged candidates hired when organisations adopt the CRS

Trusted by some of the world’s smartest companies

Best HR technology initiative 2019


Best HR technology initiative 2019

Innovation in Recruitment 2016 - winner


Innovation in Recruitment 2016

News & Press

Rare's CRS is a way to ‘level the playing field’ reports The Financial Times

In an article about ways to level the playing field for job applicants, the Financial Times wrote about Rare's Contextual Recruitment System. ... read more

Research shows impact of contextual recruitment

Using Rare’s Contextual Recruitment System (CRS) makes law firms 50 per cent more likely to hire students from disadvantaged backgrounds... read more

Property heavyweights back diversity recruitment system

Savills, British Land and JLL have signed up to a diversity recruitment system to attract graduates and apprentices from disadvantaged backgrounds... read more



Level playing field? (May 2017) cover

Measures That Matter (2018)
Three years after the launch of Rare's Contextual Recruitment System, hundreds of thousands of data points later, we have a much more granular view of who applies for top graduate jobs. This report explores the medium-term impact of contextualising achievement and points to how to broaden the collective applicant pool in the next few years.
...read more


Level Playing Field? (2017)
A deep dive into our Contextual Recruitment System reveals the surprising effect of grammar schools, what performance indexes really mean, and evidence of the extent to which refugees outperform their peers.
...read more
Level playing field? (May 2017) cover

Social Mobility in Graduate Recruitment, Big data and the CRS three years on (April 2016) cover

Social Mobility in Graduate Recruitment (2016)
This report is in three sections: the first explores 54,000 lines of CRS data; the second retrospectively analyses the demography of previous years’ hires at a number of our CRS clients; and the third sets out Rare’s standardised contextual recruitment measure for 2016 onwards. ...read more